Growth Hacking
WeGil, Largo Ascianghi 5, Roma – April 11th 2018 | 14:00 - 16:00
Workshop
"Growth" stands for development. "Hacking" stands for "solve issues thanks to non-conventional solutions". Growth Hacking is in fact a new way of doing marketing: a scientific method entirely based on data, able to eliminate any kind of obstacles between design, programming and communications. All these competences are combined together in the Growth Hacker, having only the goal of detecting significant metrics for businesses, while letting these numbers grow as much as possible.
During the Growth Hacking Masterclass, Luca Barboni (co-author of the first Italian book on Growth Hacking) will introduce the topic while presenting case studies, practical tools and team management methods.
Luca Barboni: Growth Hacker, entrepreneur and public speaker. Among the first to deal with Growth Hacking in Italy. In 2016, he organized the first European event on this topic and the first intensive Italian course. In 2017, he published his first book on the topic, all dedicated to the Italian audience. He works with startups and big enterprises implementing specific marketing systems. Finally, he is passionate of graphs that point to the top right.
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